In 2011, Ross Greenburg created Ross Greenburg Productions after a 33-year career at HBO. He served as Vice President and Executive Producer of HBO Sports from 1985-1990, Senior Vice President and Executive Producer from 1990-2000, and then President of HBO Sports from 2000-2011. Ross is recognized as one of the most innovative producers and best storytellers in television history. He now brings his creativity and vision to a larger audience with a wide variety of programming opportunities.
Ross Greenburg Productions’ partnerships with networks such as Showtime, Epix, NBC, ESPN, and Fox have produced top tier television programming spanning from sports reality series to historical documentaries. Since 2011, Ross Greenburg has produced a steady variety of documentaries that tell stories from all major sports. Against the Tide (Showtime, 2013), Forgotten Four: The Integration of Pro Football (Epix, 2014), David Ortiz: In the Moment (Epix, 2014), Jack Nicklaus: The Making of a Champion (Fox, 2015), and Dean Smith (Showtime, 2015) are examples of the high quality documentaries that Ross Greenburg has produced since creating his own production company. Through his signature style and strong network relations, Ross has continued to document the most compelling stories in sports.
In 2015, Ross Greenburg Productions produced Road to the NHL Winter Classic and Road to the NHL Stadium Series. These two four-part programs followed the Chicago Blackhawks, Washington Capitals, Los Angeles Kings, and San Jose Sharks during the fierce grind of the NHL season— with both series leading up to their respective, highly anticipated, outdoor hockey spectacles. Later in 2015, Greenburg reprised Road to the NHL Winter Classic with the Montreal Canadiens and the Boston Bruins. All three hockey mini-series aired on Epix and were streamable through Epixhd.com and NHL.com.
Ross also served as Executive Producer of HOOPS U for Showtime, a reality series chronicling the University of Maryland and Notre Dame Men’s Basketball teams during the final four weeks of the season. Ross Greenburg Productions also produced the series “A Season with Notre Dame Football” on Showtime in the fall of 2015.
In 2016, Greenburg continued the success of Showtime’s “A Season With” franchise with season 2 following Florida State Football. He also produced a new series on Showtime, All Access: Quest for the Stanley Cup, which followed four teams through the NHL’s Stanley Cup Final. Ross Greenburg also produced Running For His Life: The Lawrence Phillips Story (2016) and Perfect in ’76 (2017), two feature length documentaries that both aired on Showtime.
Ross Greenburg Productions also reprised a series on Epix following four NHL teams that participated in the stadium games surrounding the New Year’s holiday. Titled Road to the Outdoor Classics, this series covered the Toronto Maple Leafs, Detroit Red Wings, St. Louis Blues and Chicago Blackhawks as they made their way to these outdoor spectacles. In 2017, Ross Greenburg Productions produced the third and final season of A Season With Navy Football.
In 2018, ESPN+ became the distributor for Quest for the Stanley Cup, a seven-part documentary series that followed all eight teams in the Stanley Cup playoffs from the second round through the Stanley Cup Final. It was nominated for “Best Serialized Sports Documentary” at the 2018 Sports Emmys and currently serves as one of ESPN+’s tent-pole productions.
Greenburg has won more than 100 major television sports awards including eight Peabody Awards, 56 Sports Emmy® Awards, 21 Cable ACE awards, 12 Cine Golden Eagles Awards and five Monitor Awards from the Video Tape Production Association.
In 2001, Greenburg served as Executive Producer for the critically acclaimed HBO film, 61*, directed by Billy Crystal. It garnered 12 Primetime Emmy nominations and was honored in 2010 with an exhibit at the National Baseball Hall of Fame in Cooperstown, NY. In 2004, Ross served as Executive Producer for the highly acclaimed Disney film, Miracle, which grossed over 65 million dollars at the box office.
Under Greenburg’s leadership, HBO became the premiere boxing network. With his guidance, HBO co-produced the mega pay-per-view showdown between Lennox Lewis and Mike Tyson in June of 2002. In May of 2007, the former highest pay-per-view event in history took place under Greenburg’s watch: the bout between Oscar de la Hoya and Floyd Mayweather which generated 2.4 million buys and $137 million in revenue. In addition, HBO introduced the all-access reality series 24/7: De La Hoya vs. Mayweather. The “24/7” franchises earned 14 Sports Emmy Awards in its first four years and has received national acclaim for its production values. Greenburg later expanded the franchise with the release of 24/7 Jimmie Johnson: Race to Daytona and 24/7 Penguins/Capitals: Road To The NHL Winter Classic.
In 2016, Ross Greenburg began teaching at Iona College. He is currently an Executive in Residence, Adjunct Professor, and Advisory Sports Member. Greenburg is an alum of Brown University, Class of 1977, where he earned a B.A. in Political Science.