Board of Directors

TINA R. DAVIS

Managing Director, Global Sponsorships and Marketing, Citi (Bio)

Biography

With over 20 years of marketing, advertising and sponsorship industry experience, Tina Davis has proven her ability to stay relevant and innovative, working across major industries including Banking, Tourism, Sports, Retail and Packaged Goods. Tina has led award-winning brand programs for Fortune 500 firms and companies such as Nike, Citi, Pepsi, Las Vegas Tourism, CA Anti-Smoking and US Army.

During her time at Citi, Tina has developed and spearheaded numerous breakthrough programs, including Summer and Winter Olympic and Paralympic campaigns spanning from 2011-2016, CitiBike, award-winning North American Cards campaigns and the launch of Citi’s first interactive blog site.

Most notably, in 2011 Tina proposed and instituted the function of global sponsorships at Citi. Six years later as Managing Director, Tina leads the oversight of Citi’s global sponsorship strategy and its implementation. As a key function of this role, she has increased the effectiveness of spend globally by building and implementing a global approach to sponsorships, made possible through the development of a Sponsorship Advisory Council, comprised of key senior Citi stakeholders. Tina has been instrumental in championing global integration across the enterprise, contributing to business growth and a significant increase in the brand saliency.

Additionally, Tina directly manages several of Citi’s high-profile sponsorships including Citi Field, Presidents Cup, International Paralympic Committee,  Citi Open, Harlem EatUp! and cultural properties such as the NY Philharmonic, National Museum of African American Culture & History and Park Avenue Armory.

Tina is a UCLA graduate with a Bachelors of Arts in Political Science. She supports several charitable organizations including Habitat for Humanity, GreenPeace, Water.ORG, and currently sits on the Apollo Theater. Park Armory and Figure Skating in Harlem boards.

Tina is the proud daughter of a retired United States Air Force Major and had the great privilege of living abroad much of her childhood. Travel remains in Tina’s blood having been to or lived in five of the seven continents. She hopes to reach Antarctica and Africa in the near future. Tina currently resides in Brooklyn, NY.

Tina-Davis_640x718_acf_cropped

FSH’s programs work with hundreds of girls annually on the ice and in the classroom. Our staff has grown from 3 to more than 75 coaches, teachers, tutors and counselors.